Cows on the Concourse

Saturday, June 4, 2016
8 a.m. to 1 p.m.

Capitol Square • Downtown Madison, Wisconsin
Martin Luther King Jr. Blvd. & Main St.

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Cows on the Concourse is a celebrated tradition that kicks off June Dairy Month in Dane County. At this free and family-friendly event, kids and adults can meet and greet cows and baby calves from local dairy farms.

We invite you to stop by Cows on the Concourse as you peruse the Dane County Farmers' Market. Enjoy the live music, tasty food, fun games, and real, live cows!

Cows on the Concourse celebrates Wisconsin's dairy industry, which contributes more than $43.4 billion to our state's economy. Wisconsin's dairy farmers have a strong heritage of quality, pride and craftsmanship in all they do. Wisconsin is truly "America's Dairyland," so help us celebrate this tradition of excellence by visiting Cows on the Concourse.

See you June 4 from 8 a.m. and 1 p.m. on the Capitol Square in Madison!

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Cow Zone

Get up close and personal with two different herds of cows and baby calves from several dairy breeds. You can even pet them! Joining the cows are local Wisconsin farmers and other "Moo Experts" to answer all your questions.

Get MOOving & Fit Zone

Kids, check out our athletic stations and learn how dairy products are a part of healthy lifestyle and keep your bodies strong. Don't forget to fuel up with ice-cold milk after you exercise!

Ed'Moo'cation Zone

We know dairy is a rich tradition in Wisconsin, but how did it get to be that way? In this youth-friendly station, learn how dairy has become the cornerstone of Wisconsin's economy as well as how all the great dairy products have become signature treats for folks in the Badger State.

Big Cheese Zone

Sink your teeth into a melt-in-your-mouth grilled cheese sandwich for only $2. Don't forget to grab a bottle of ice-cold milk to wash it down!

My Dairyland Scavenger Hunt

Join in the My Dairyland Scavenger Hunt and visit each zone at Cows on the Concourse. Learn fun dairy facts and record your answers for a chance to win a free souvenir t-shirt while supplies last.

Saturday Science

Can't get enough dairy? Hop on a school bus for an excursion to the Town Center at the Wisconsin Institutes for Discovery on the UW-Madison campus. You will learn about the science of dairy foods and even do some sampling too!

A free shuttle will travel between the two locations, departing every 20 minutes between 10 a.m. and noon.

Saturday Science will include a bonus stop for the My Dairyland Scavenger Hunt.When you complete the My Dairyland Scavenger Hunt at Cows on the Concourse, take your question card to Saturday Science and earn a token for a scoop of Culver's custard while supplies last!

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Cows on the Concourse is not possible without the generous support of our sponsoring partners. Thank you to all of the organizations that have helped make this event a success in the past.

Contact us if you are interested in being a 2016 Cows on the Concourse sponsor.

2016 Sponsors

Dane County Dairy Promotion Committee
Wisconsin Milk Marketing Board

Badgerland Financial
Dairy Business Milk Marketing Cooperative
DeForest FFA Alumni
DeLaval Inc.
Wisconsin Soybean Marketing Board

Agri-Nutrition Consulting LLC
Central Life Sciences
Elanco Animal Health
Insight FS & Dane County Farm Bureau
Milk Specialties Global

AMS Galaxy USA
Arm & Hammer Animal Nutrition
Central Ag Supply Inc.
Diamond V
Filament Marketing
Lallemand Animal Nutrition
Milk Products LLC
Professional Dairy Producers of Wisconsin
Soy Best
Vita Plus
WFBF Ag in the Classroom

Calf Star
East Central/Select Sires
Kenosha County Dairy Promotion Committee
Rock River Laboratory
Walworth County Dairy Promotion Committee
We Energies

Crystal Farms
Culver's of Todd Drive & Cottage Grove Road
Dairy Farmers of America
Grassland Dairy Products
Landmark Services Cooperative
Mid-State Equipment
UW Biological Systems Engineering Department
UW Dairy Science Department
Weyauwega Cheese

Sponsors as of May 4, 2016

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Contact us

For all inquiries, pleast contact Andrea Bloom, event chair, by email or phone (608.250.4257).

Click here for the Cows on the Concourse 2016 press release.

We're on Facebook! Search for "Cows on the Concourse" and become a fan for updates, photos and more.

Follow @ConcourseCows on Twitter for news and more as we get ready for the big day!

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