Mark your calendars for June 4, 2011. See you next year!
About Us
Cows on the Concourse is a FREE, annual and family-friendly event that kicks off June Dairy Month in Dane County. Kids and adults can meet and greet cows and baby calves from local dairy farms. We invite you to stop by Cows on the Concourse as you peruse the Dane County Farmers' Market.
Come enjoy the live music, tasty food, fun games and real, live cows!
Cows on the Concourse is a Madison tradition celebrating Wisconsin's dairy industry, which contributes over $26 billion to our state's economy. Wisconsin's dairy farmers have a strong heritage of quality, pride and craftsmanship in all that they do. Wisconsin has always been "America's Dairyland," so what better way to celebrate that tradition than to visit Cows on the Concourse and meet some of our hard working dairy producers with their cows? Bring the whole family and enjoy this unique experience!
Check out our Zones to talk with local dairy farmers and learn more about their dairy cows and how they make milk for you!
Cow Zone
Get up close and personal with a herd of cows an baby calves from several different breeds. You can even pet them! Joining the cows are local Wisconsin family farmers and other "Moo Experts" to answer all of your questions.
Get MOOving & Fit Zone
Kids can check out athletic stations and go through an obstacle course while adults learn more about their bone health and keeping kids' bodies strong. Fuel up with ice-cold chocolate milk afterwards.
Kids who visit the Get MOOving & Fit Zone have the chance to win a FREE
t-shirt! A limited number of t-shirts are available, so don't be late! T-shirts are sponsored by Accelerated Genetics.
Ed"Moo"cation Zone
Games - such as the Dairy Dig and Wheel of Fortune - for kids to learn more about Wisconsin's dairy farms.
Big Cheese Zone
Sink your teeth into a melt-in-your-mouth grilled cheese sandwich for only $1.50. Don't forget to grab a bottle of ice-cold milk and scoop up Wisconsin's favorite treat - ice cream - before you leave!
Ask A Farmer Zone
Have a question about Wisconsin dairy? Now's your chance to learn from the experts! Local farmers will be on hand to answer your questions about dairy farming in the Badger State.
Milk the Moment
The Milk Mustache Mobile will pull into Cows on the Concourse and share how dairy products can easily be added to the family meal. Toss a football, take your own "milk mustache" photo and sample delicious, nutritious, low-fat and fat-free dairy products. You can also enter the "Milk the Moment" contest for a chance to win a trip to San Francisco for a family dinner with Milk Mustache celebrity and chef Tyler Florence.
THANK YOU to all of the sponsors and volunteers that make
Cows on the Concourse possible.
Dane County Dairy Promotion Committee
Wisconsin Milk Marketing Board
SoyBest
Accelerated Genetics
Badgerland Financial
DeForest FFA Alumni
Diamond V
Elanco Animal Health
Focus on Energy
Pfizer Animal Health
Vita Plus
WE Energies
Professional Dairy Producers of Wisconsin
Alltech, Inc.
Walworth County Dairy Promotion Committee
Land O'Lakes Feed
Zinpro
Advertisers Press Inc.
Crystal Farms
Grassland Dairy Products
Feedstuffs FoodLink
Mid-State Equipment
UW Dairy Science Department
Weyaweuga Cheese
YMCA of Dane County
For all inquiries, please contact Marjorie Stieve at mstieve@vitaplus.com or 608.250.4284.
Click here for the 2010 Cows on the Concourse Press Release.
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Thank you for your interest in Cows on the Concourse!