About Us

Cows on the Concourse is a FREE, annual and family-friendly event that kicks off June Dairy Month in Dane County. Kids and adults can meet and greet cows and baby calves from local dairy farms. We invite you to stop by Cows on the Concourse as you peruse the Dane County Farmers' Market.
Come enjoy the live music, tasty food, fun games and real, live cows!

Cows on the Concourse is a Madison tradition celebrating Wisconsin's dairy industry, which contributes more than $26 billion to our state's economy. Wisconsin's dairy farmers have a strong heritage of quality, pride and craftsmanship in all that they do. Wisconsin has always been "America's Dairyland," so what better way to celebrate that tradition than to visit Cows on the Concourse and meet some of our hard working dairy producers with their cows? Bring the whole family and enjoy this unique experience!

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Activities

Check out our Zones to talk with local dairy farmers and learn more about their dairy cows and how they make milk for you!

Cow Zone

Get up close and personal with a herd of cows an baby calves from several different breeds. You can even pet them! Joining the cows are local Wisconsin family farmers and other "Moo Experts" to answer all of your questions.

Get MOOving & Fit Zone

Kids can check out athletic stations while adults learn more about their bone health and keeping kids' bodies strong. Fuel up with ice-cold milk afterwards.

Ed"Moo"cation Zone

Games - such as a coloring contest and Wheel of Fortune - will help kids learn more about Wisconsin's dairy farms.

Big Cheese Zone

Sink your teeth into a melt-in-your-mouth grilled cheese sandwich for only $1.50. Don't forget to grab a bottle of ice-cold milk and scoop up Wisconsin's favorite treat - ice cream - before you leave!

Ask A Farmer Zone

Have a question about Wisconsin dairy? Now's your chance to learn from the experts! Local farmers will be on hand to answer your questions about dairy farming in the Badger State.

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2012 Sponsors

THANK YOU to all of the sponsors and volunteers that make
Cows on the Concourse possible. Contact us if you are interested in being a 2012 Cows on the Concourse sponsor.

Dane County Dairy Promotion Committee
Wisconsin Milk Marketing Board

Badgerland Financial
Capital Fitness
Landmark Services Cooperative

Accelerated Genetics
Dairy Business Milk Marketing Cooperative
DeForest FFA Alumni
Diamond V
Foremost Farms USA
Midwestern BioAg
Milk Products LLC
Pfizer Animal Health
Vita Plus
We Energies

Elanco Animal Health
Novus International
Professional Dairy Producers of Wisconsin
Tour of America's Dairyland
Walworth County Dairy Promotion Committee

Advertisers Press Inc.
Crystal Farms
Dane County Farm Bureau
East Central/Select Sires
Feedstuffs FoodLink
Frontier FS
Grassland
Mid-State Equipment
MWI Veterinary Supply
UW Biological Systems Engineering
UW Dairy Science Department
Weyaweuga Cheese
Wisconsin Farmers Union
Zinpro

Received sponsorships as of May 18, 2012.

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Contact Us

For all inquiries, please contact Andrea Bloom (608.250.4257).
Click here for the Cows on the Concourse 2011 Press Release.

We're on Facebook! Just search for "Cows on the Concourse" and become a fan!

Follow Volley the Calf on Twitter as she gets ready for the big day!

Thank you for your interest in Cows on the Concourse!

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© Dane County Dairy Promotion Committee Cows on the Concourse 2012.
All rights reserved.